{"title":"Email, SMS \u0026 Retention Marketing","description":"\u003cp\u003eZcoder's email, SMS and retention marketing services help DTC brands turn first-time buyers into repeat customers. We set up and optimize email and SMS flows, analyze customer cohorts, build affiliate programs and sharpen social media strategy.\u003c\/p\u003e\u003ch2\u003eServices in this collection\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/email-sms-marketing-services\"\u003eEmail \u0026amp; SMS Marketing Services\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/customer-acquisition-and-retention\"\u003eCustomer Acquisition and Retention\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/affiliate-success-framework\"\u003eAffiliate Success Framework\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/social-media-strategy-growth\"\u003eSocial Media Strategy \u0026amp; Growth\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eDTC brands with rising acquisition costs that need more revenue from the customers they already have.\u003c\/p\u003e\u003ch2\u003ePricing\u003c\/h2\u003e\u003cp\u003e\u003ca href=\"\/account\"\u003eSign in or create a free account\u003c\/a\u003e to see pricing.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eShould an ecommerce brand start with email or SMS?\u003c\/h3\u003e\u003cp\u003eMost brands start with email flows such as welcome, abandoned cart and post-purchase, because email reaches more subscribers at lower cost. SMS works best added on top for time-sensitive messages like cart reminders and launches.\u003c\/p\u003e\u003ch3\u003eWhat is retention marketing?\u003c\/h3\u003e\u003cp\u003eMarketing aimed at existing customers rather than new ones: automated flows, loyalty and referral programs, and offers based on purchase history. It raises repeat purchase rate and customer lifetime value.\u003c\/p\u003e\u003ch3\u003eHow do I see pricing?\u003c\/h3\u003e\u003cp\u003eSign in or create a free Zcoder account to see pricing for every service.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Should an ecommerce brand start with email or SMS?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Most brands start with email flows such as welcome, abandoned cart and post-purchase, because email reaches more subscribers at lower cost. SMS works best added on top for time-sensitive messages like cart reminders and launches.\"}}, {\"@type\": \"Question\", \"name\": \"What is retention marketing?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Marketing aimed at existing customers rather than new ones: automated flows, loyalty and referral programs, and offers based on purchase history. It raises repeat purchase rate and customer lifetime value.\"}}, {\"@type\": \"Question\", \"name\": \"How do I see pricing?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Sign in or create a free Zcoder account to see pricing for every service.\"}}]}\u003c\/script\u003e","products":[{"product_id":"customer-acquisition-and-retention","title":"Customer Acquisition and Retention","description":"\u003cp\u003eZcoder's Customer Acquisition and Retention service is a one-time engagement that helps DTC brands win more of the right customers and keep them. It combines a customer acquisition strategy with customer cohort analysis.\u003c\/p\u003e\u003ch2\u003eWhat's included\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eCustomer acquisition strategy\u003c\/li\u003e\n\u003cli\u003eCustomer cohort analysis\u003c\/li\u003e\n\u003cli\u003eStrategic insights for sustained growth\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eDTC brands where acquisition costs keep rising, or where repeat purchase rates are low and nobody is sure why.\u003c\/p\u003e\u003ch2\u003ePricing\u003c\/h2\u003e\u003cp\u003e\u003ca href=\"\/account\"\u003eSign in or create a free account\u003c\/a\u003e to see pricing. Questions first? \u003ca href=\"\/pages\/contact-us\"\u003eContact Zcoder\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eWhat is customer cohort analysis?\u003c\/h3\u003e\u003cp\u003eIt groups customers by when or how they first bought, such as the month or the acquisition channel, and tracks how each group repeats purchases and spends over time. It shows which channels bring customers who stay.\u003c\/p\u003e\u003ch3\u003eWhat does the service include?\u003c\/h3\u003e\u003cp\u003eA customer acquisition strategy and customer cohort analysis.\u003c\/p\u003e\u003ch3\u003eHow do I see pricing?\u003c\/h3\u003e\u003cp\u003eSign in or create a free Zcoder account to see pricing for this service.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is customer cohort analysis?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It groups customers by when or how they first bought, such as the month or the acquisition channel, and tracks how each group repeats purchases and spends over time. It shows which channels bring customers who stay.\"}}, {\"@type\": \"Question\", \"name\": \"What does the service include?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A customer acquisition strategy and customer cohort analysis.\"}}, {\"@type\": \"Question\", \"name\": \"How do I see pricing?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Sign in or create a free Zcoder account to see pricing for this service.\"}}]}\u003c\/script\u003e","brand":"Zcoder","offers":[{"title":"Default Title","offer_id":42479277539537,"sku":"ZCCAR","price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8412\/2321\/files\/zcoder-customer-acquisition-retention.jpg?v=1737783632"},{"product_id":"email-sms-marketing-services","title":"Email \u0026 SMS Marketing Services","description":"\u003cp\u003eZcoder's Email \u0026amp; SMS Marketing Services package is a one-time engagement that sets up, reviews and optimizes your email and SMS flows. You also get insights into what's working and a cleanup of your strategy.\u003c\/p\u003e\u003ch2\u003eWhat's included\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eEmail and SMS flow setup\u003c\/li\u003e\n\u003cli\u003eReview and optimization of existing flows\u003c\/li\u003e\n\u003cli\u003ePerformance insights\u003c\/li\u003e\n\u003cli\u003eCleanup of your email and SMS strategy\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eShopify and DTC brands whose automated flows were set up once and never revisited, or who are launching email and SMS for the first time.\u003c\/p\u003e\u003ch2\u003ePricing\u003c\/h2\u003e\u003cp\u003e\u003ca href=\"\/account\"\u003eSign in or create a free account\u003c\/a\u003e to see pricing. Questions first? \u003ca href=\"\/pages\/contact-us\"\u003eContact Zcoder\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eWhat are email and SMS flows?\u003c\/h3\u003e\u003cp\u003eAutomated messages triggered by what a customer does: welcome series, abandoned cart, browse abandonment, post-purchase and win-back messages. For most stores, flows drive a large share of email revenue.\u003c\/p\u003e\u003ch3\u003eWhat does the service include?\u003c\/h3\u003e\u003cp\u003eFlow setup, a review and optimization of your existing flows, performance insights, and a strategy cleanup.\u003c\/p\u003e\u003ch3\u003eHow do I see pricing?\u003c\/h3\u003e\u003cp\u003eSign in or create a free Zcoder account to see pricing for this service.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What are email and SMS flows?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Automated messages triggered by what a customer does: welcome series, abandoned cart, browse abandonment, post-purchase and win-back messages. For most stores, flows drive a large share of email revenue.\"}}, {\"@type\": \"Question\", \"name\": \"What does the service include?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Flow setup, a review and optimization of your existing flows, performance insights, and a strategy cleanup.\"}}, {\"@type\": \"Question\", \"name\": \"How do I see pricing?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Sign in or create a free Zcoder account to see pricing for this service.\"}}]}\u003c\/script\u003e","brand":"Zcoder","offers":[{"title":"Default Title","offer_id":42479440789713,"sku":"ZCEDM","price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8412\/2321\/files\/zcoder-edm-audit.jpg?v=1737819309"},{"product_id":"affiliate-success-framework","title":"Affiliate Success Framework","description":"\u003cp\u003eZcoder's Affiliate Success Framework is a one-time service that sets up a stronger affiliate marketing program for ecommerce brands. It covers campaign structure, affiliate recruiting, tracking, personalized score cards and performance PR.\u003c\/p\u003e\u003ch2\u003eWhat's included\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAffiliate campaign structure\u003c\/li\u003e\n\u003cli\u003eAffiliate recruiting\u003c\/li\u003e\n\u003cli\u003eTracking setup\u003c\/li\u003e\n\u003cli\u003ePersonalized affiliate score cards\u003c\/li\u003e\n\u003cli\u003ePerformance PR\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eEcommerce brands launching an affiliate program, or running one that brings in few sales from a long list of inactive partners.\u003c\/p\u003e\u003ch2\u003ePricing\u003c\/h2\u003e\u003cp\u003e\u003ca href=\"\/account\"\u003eSign in or create a free account\u003c\/a\u003e to see pricing. Questions first? \u003ca href=\"\/pages\/contact-us\"\u003eContact Zcoder\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eWhat is the difference between affiliate marketing and a referral program?\u003c\/h3\u003e\u003cp\u003eAffiliate programs pay commission to publishers, creators and partners who promote your products to their audience. Referral programs reward your existing customers for recommending you to friends.\u003c\/p\u003e\u003ch3\u003eWhat does the framework include?\u003c\/h3\u003e\u003cp\u003eCampaign structure, recruiting, tracking, score cards and performance PR.\u003c\/p\u003e\u003ch3\u003eHow do I see pricing?\u003c\/h3\u003e\u003cp\u003eSign in or create a free Zcoder account to see pricing for this service.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is the difference between affiliate marketing and a referral program?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Affiliate programs pay commission to publishers, creators and partners who promote your products to their audience. Referral programs reward your existing customers for recommending you to friends.\"}}, {\"@type\": \"Question\", \"name\": \"What does the framework include?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Campaign structure, recruiting, tracking, score cards and performance PR.\"}}, {\"@type\": \"Question\", \"name\": \"How do I see pricing?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Sign in or create a free Zcoder account to see pricing for this service.\"}}]}\u003c\/script\u003e","brand":"Zcoder","offers":[{"title":"Default Title","offer_id":42479451341009,"sku":"ZCKOL","price":999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8412\/2321\/files\/zcoder-affiliate-marketing.jpg?v=1737819913"},{"product_id":"social-media-strategy-growth","title":"Social Media Strategy \u0026 Growth","description":"\u003cp\u003eZcoder's Social Media Strategy \u0026amp; Growth service is a one-time consulting engagement for ecommerce brands. We optimize your social media strategy, increase engagement and drive growth using data-driven insights.\u003c\/p\u003e\u003ch2\u003eWhat's included\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSocial media strategy review and optimization\u003c\/li\u003e\n\u003cli\u003eEngagement growth tactics\u003c\/li\u003e\n\u003cli\u003eData-driven insights\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eEcommerce brands posting consistently without seeing sales from social, or starting a social presence and wanting a plan.\u003c\/p\u003e\u003ch2\u003ePricing\u003c\/h2\u003e\u003cp\u003e\u003ca href=\"\/account\"\u003eSign in or create a free account\u003c\/a\u003e to see pricing. Questions first? \u003ca href=\"\/pages\/contact-us\"\u003eContact Zcoder\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eWhat does social media marketing for ecommerce involve?\u003c\/h3\u003e\u003cp\u003eChoosing the platforms your customers use, planning content that showcases products and builds trust, engaging with your community, and measuring which posts and channels lead to sales.\u003c\/p\u003e\u003ch3\u003eHow do I see pricing?\u003c\/h3\u003e\u003cp\u003eSign in or create a free Zcoder account to see pricing for this service.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What does social media marketing for ecommerce involve?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Choosing the platforms your customers use, planning content that showcases products and builds trust, engaging with your community, and measuring which posts and channels lead to sales.\"}}, {\"@type\": \"Question\", \"name\": \"How do I see pricing?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Sign in or create a free Zcoder account to see pricing for this service.\"}}]}\u003c\/script\u003e","brand":"Zcoder","offers":[{"title":"Default Title","offer_id":42479457829073,"sku":"ZCSM","price":999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8412\/2321\/files\/zcoder-social-media-marketing.jpg?v=1737820408"}],"url":"https:\/\/zcoder.io\/collections\/email-sms-retention-marketing.oembed","provider":"Zcoder","version":"1.0","type":"link"}